Kentucky to Allow College Athletes to Earn Off Likeness
Kentucky’s governor signed an order Thursday allowing the state’s college athletes — including players on the nationally renowned Kentucky and Louisville men’s basketball teams — to make money through the use of their name, image or likeness.Gov. Andy Beshear said he wielded his executive authority as a matter of fairness for college athletes, adding that for decades companies and institutions have profited off them.”Those athletes deserve to be compensated for their image and likeness,” the Democratic governor told reporters. “Think about what image and likeness is? It’s your name. It’s what you look like. It is intrinsically yours. And whilemore
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