Where You Eat, Shop, Have Fun Might Determine What Political Ads You See on Social Media
Democrats exclude people who eat at Cracker Barrel, a chain of restaurants with a Southern country theme. Republicans filter out voters who shop at Whole Foods Market, a supermarket chain with a focus on natural and organic foods. These are two examples of how political campaigns are using people’s eating, shopping and entertainment preferences in hopes of reaching the online audience that’s most receptive to their political message, according to an Axios analysis of political ad data at Meta, owner of Facebook and Instagram. Axios says it analyzed more than 93,000 targeting inputs for paid political ads on Facebook andmore
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