Desperate to Play: Coronavirus’ Impact on College Sports
Many colleges and universities in the U.S. are in danger of losing millions in revenue from canceled sports events.College sports make roughly $1 billion annually in ticket sales and promotions for universities, according to the National Collegiate Athletic Association (NCAA). Athletic dollars from basketball, football and baseball can contribute more than half to a school’s operating budget.“There’s never a good time for a pandemic but for college sports, I think this was particularly bad, because it happened right at the beginning of the men’s basketball tournament, and the men’s basketball tournament is the largest source of revenue for the NCAA,”more
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